7 Types of Marketing Videos for Your Business Website

You don’t need me to tell you that videos are absolutely everywhere online. What was once considered a special addition to a site has become a standard design practice. Now that they’re so easy to make and integrate, videos are quickly becoming one of the most effective (and inexpensive) lead generation methods. No matter what … Continue reading 7 Types of Marketing Videos for Your Business Website

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6 Tips for Using Testimonials That Actually Work

People care about public opinion; that’s why review sites like Yelp have exploded in popularity.  We trust our fellow consumers to tell us what works, and what doesn’t.  Since they don’t have a vested interest, their objective opinions are far more trustworthy than any information a company can provide.  A study by Nielsen found that … Continue reading 6 Tips for Using Testimonials That Actually Work

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6 Tips for Building Mutually Beneficial Client Relationships

We all know how important it is to build and maintain a strong relationship with your clients. It’s not unlike a relationship between two people; each of them has something to contribute that will benefit the other, and the partnership continues because of these shared advantages. By providing a product or service that appeals to … Continue reading 6 Tips for Building Mutually Beneficial Client Relationships

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Building a Customer Profile to Target Your Visitors’ Needs

When it comes to your website, it’s always easier to market your products when you know who you’re selling to. Creating a customer profile will allow you to provide optimal value to your visitors while maximizing the conversion potential of your website. Here are just a few reasons why you need to develop a customer … Continue reading Building a Customer Profile to Target Your Visitors’ Needs

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Making the Most of Your White Papers

You’ve been swept up in the social media craze, started an email marketing campaign, and used video marketing on your website, but your pursuit of effective lead generation strategies hasn’t diminished. You’re constantly searching for new ways to generate leads and provide prospects with information that could influence their decisions. White papers are a tried-and-true … Continue reading Making the Most of Your White Papers

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5 Tips for Creating a Comparison-Shopping-Proof USP

Everyone shops around before they buy. We’re always on the lookout for the best products at the lowest prices. Online shopping has facilitated this desire to hunt; now most shoppers will browse up to five sites at once. This trend has led to a drastic increase in competition, which in turn has led to a … Continue reading 5 Tips for Creating a Comparison-Shopping-Proof USP

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5 Tips for Enhancing the SEO Potential of Your PDFs

If you’re producing valuable content on a regular basis, then you’ve probably uploaded your documents as PDFs at some point. What you may not know, is that PDFs can be optimized to appear in the search engines like any other page on your site. If you do a lot of Googling, then you’ve probably seen … Continue reading 5 Tips for Enhancing the SEO Potential of Your PDFs

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