Website Marketing

Website Marketing


If you’re an online business then you probably already have a website; in this day and age, it’s tough to survive without one.  You wisely chose to invest in your business by building a website that can generate sales and increase your ROI.  But how do you know that your website is performing at its peak and that your web presence is generating the best possible results for your organization?  Unless you’re utilizing the latest website marketing techniques, then you haven’t maximized your growth potential.  At FocusMX, we endeavor to help your website reach the pinnacle of its online marketing potential using proven white-hat advertising techniques that will improve your business.


What is website marketing?

You may not realize it, but website marketing isn’t optional; it has become a requirement for online success.  When you aren’t involved in the online industry, it can be difficult to know where to begin with your online marketing campaign.  Luckily, there are several established website marketing strategies that can be utilized on your website to help you improve your online visibility.  In addition to website design, FocusMX offers a number of online marketing services, including:

  • Pay-per-Click – These PPC online advertisements appear whenever a related search is conducted on a search engine like Google.  Displayed at the top of the search engine results pages, these ads are used to increase your visibility and generate click-throughs to your site that will ideally become conversions and sales.  While you are charged with each click of your ads, pay-per-click is an effective way to quickly place your business at the top of the search engine results pages with superb results.
  • Performance-based Search Engine Optimization ­– If you have a website, then you’ve probably already heard about the benefits of an SEO campaign, although you may not know the details of how it works.  Essentially, SEO aims to increase the position of your organic position in the search results by appealing to the search engine’s qualifications.  Whereas PPC ads enable your site to reach the top of the results pages quickly for a brief time, SEO is a long-term website marketing solution that will increase your brand visibility as well as the sales and conversion potential of your website.  Better yet, our SEO is performance-based, meaning that you won’t pay until you see results.
  • Landing Page Optimization – Your website has a multitude of landing pages, all of which are aimed at drawing your visitors deeper into your site and convincing them to take advantage of your calls-to-action.  These are often the last steps a client will take before purchasing a product or service from your site, so it’s important to maximize their potential.  By optimizing your landing pages, you are effectively increasing the appeal of your website, which will help you generate new conversions and sales.

Why do you need website marketing?

You wouldn’t use an email campaign if it wasn’t producing results for your company, so why should your website be any different?  Your website is one of your greatest assets, so you need to optimize it if you want to maximize its potential.  Using these website marketing techniques, our programmers will keep your site up-to-date with the latest strategies in order to keep your site at the forefront of your industry.  We will introduce the newest marketing techniques to your site so that it will be consistently ahead of your competition, enabling you to more effectively attract clients to your products or services.  Without these strategies, your site won’t be able to contend with your competitors, which will cause them to rise through the search results rankings and draw new clients that could have been yours.  We will help you combat your opponents by increasing your online visibility and engaging your clients with effective website marketing.